In the consulting and freelance world, there is fierce competition for the top jobs, regardless of the industry in which you work. More and more talented professionals are choosing to dedicate their time to helping businesses succeed. The act of helping businesses directly impacts your clients which in turn will benefit you with continued contracts and a feeling of accomplishment.
These days, it’s more important than ever to make a positive impression on potential clients, so you can stand out from the crowd while establishing yourself as the best of the best. You need to be seen as trustworthy and accessible while delivering a great final product. Follow these crucial tips to gain new clients, so you can continue to thrive.
Find a Balance
Finding that balance between your wants and needs as well as your clients’ will create the ideal working relationship. Never let your own interests overpower that of your clients’ as well as the other way around. A work-life balance is needed to keep working in the most efficient capacity possible without burning out or compromising on important aspects of your life or the company’s goals.
Not only must you create these boundaries and balances, but you need to communicate them clearly. Business partners need effective and timely communication to make arrangements if unexpected things pop up. Keep things crystal clear with your clients and let them know when you can be reached, when you cannot, and any other important aspects that may occur, especially during operating hours. Clients will certainly appreciate the transparency and honesty.
Break the Status Quo
Always find ways to add value to whatever it is that you bring to the table. Instead of hoarding your fantastic ideas because someone somewhere might steal them, put them into action. Show your following that you know your craft inside and out and aren’t afraid to share your knowledge. Yes, you will be giving away free content, but that can be beneficial.
Giving out small nuggets of information will establish you as an expert, as someone approachable, and keep people interested and wanting to learn more about your services. The possibilities are endless for this and may include: live sessions on social media platforms, interviews, free checklists, free ebooks, webinars, live training sessions, educational newsletters, or blog posts.
Before you give everything you know away, make sure your free content adds value to the paid services you offer. There needs to be a direct correlation between the free content and the content someone will pay you big bucks for. Solve a common problem or give tips for how to do something more efficiently, then advertise your services for the same.
Make an Impact on Social Media
Social media marketing may be a newer tool, but it is quickly becoming a behemoth in regards to the number of potential clients you can reach and can help you gain a loyal following (and revenue). Social media gives you the opportunity to stretch your creative muscles while also providing bite-sized pieces of information to potential clients and consumers.
Use social media to gain excitement for a new promotion or product. Use it address concerns or just raise awareness for your brand. Just remember to use it wisely and always post about things that will add value and not distract from your overall goals. Social media gives you the power to stay visible to clients and keep them interested.
No matter your industry, relationship building is an essential element that mean be the difference between your success and failure. Consulting often means developing a working relationship with many different people and that involves a level of trust and credibility. Use all of the above tips to building meaningful relationships. Don’t treat your clients as a means to an end. Treat them like they truly matter (and they should).
Reach out to past clients and potential new clients. Effectively use word-of-mouth to help get your name out there. Your past work is what your new work will build upon. Give yourself a strong foundation to support yourself and as many clients as you can properly handle. Ask past clients to give you recommendations, seek out constructive criticism, and invite clients to continue working with you on a long-term basis. It takes a village to succeed, make sure you start creating yours now.